SPOTLIGHT
Cookieless Ad Measurement
DISQO’s identity-based platform was built for the world without cookies
Download to see how our single-source platform objectively provides a complete view of your ad effectiveness without cookies.
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![Icon_Indigo_Audience-58](https://go.disqo.com/hs-fs/hubfs/0_DISQO%20Icons%20(New%202023)/Indigo%20Icons/Icon_Indigo_Audience-58.png?width=500&height=500&name=Icon_Indigo_Audience-58.png)
Identity-based
DISQO utilizes our identity-based platform and direct relationships with millions of opted in people.
![Icon_Indigo_Behavior](https://go.disqo.com/hs-fs/hubfs/0_DISQO%20Icons%20(New%202023)/Indigo%20Icons/Icon_Indigo_Behavior.png?width=500&height=500&name=Icon_Indigo_Behavior.png)
Behavioral metering
Capture ad exposure in more places and without cookies with our behavioral metering application.
![Icon_Indigo_Future-Proof](https://go.disqo.com/hs-fs/hubfs/0_DISQO%20Icons%20(New%202023)/Indigo%20Icons/Icon_Indigo_Future-Proof.png?width=500&height=500&name=Icon_Indigo_Future-Proof.png)
First-party only
DISQO offers profoundly better feasibility for segmented and granular ad effectiveness insights.
![](https://go.disqo.com/hubfs/raw_assets/public/DISQO_Apr_2023/assets/images/none.png)
![Web_HS LP_800x800-1](https://go.disqo.com/hs-fs/hubfs/2023%20DISQO%20Campaigns/2023%20Reports/2023_BrandLiftDecoded/Web_HS%20LP_800x800-1.jpg?width=800&height=800&name=Web_HS%20LP_800x800-1.jpg)
What's happening?
In January, Google began sunsetting third-party cookies in Chrome, a process they’ve said would be complete by end-of-year. Chrome joins all other major web browsers in making this change aimed at respecting consumer privacy.
Let the cookie crumble
Our platform is built on first-party identity and proprietary metering technology. DISQO captures ad exposure and down-funnel consumer behaviors without cookies. Our metering app also enables us to capture in-app social media ad exposure, giving you the most complete measurement in the market.