Consumer Trends 2026
How consumer attitudes, behaviors, and expectations are shaping brand success
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Overview
In 2026, consumers are becoming more intentional, selective, and seek meaningful value, even amid shifts in the economy, culture, and the rise of AI. They are evaluating thoughtfully, demanding relevance, and rewarding purposeful, consistent brands. This makes attention more discerning, trust more fragile, and measurement essential for impact. Advertising must match this mindset with clarity, coherence, and proof.
The mood behind the moment:
Consumers feel the weight of near-term uncertainty, but they haven’t abandoned long-term optimism. This tension influences how they approach brands, how they interpret messages, and how they allocate attention.
Value becomes a decisive filter:
Financial stability feels fragile, and people are reorganizing around essentials. See how inflation and pressure points are reshaping value judgments.
Expectations for advertising are rising:
Consumers want respectful, relevant, and non-disruptive advertising. Channels that drive the most action are also the quickest to frustrate, making precise, full-funnel measurement vital to understand what builds—and erodes—trust across the journey.
Consumer Trends Insights for 2026
Understanding how people move through 2026 requires more than intuition. It demands person-level clarity on how advertising shapes sentiment and behavior. DISQO delivers that clarity with Brand Lift and Outcomes Lift, connecting what people see to what they feel and do across every channel and partner. This is how marketers turn shifting expectations into confident decisions and stronger results.
