Unlocking Social Ad Measurement
See the true path-to-purchase across siloed social platforms
Uncover the entire digital customer journey
An apparel brand needed to measure their multi-platform social media campaign and how it influenced consumer attitudes and digital behaviors. We provided the brand with a unified view of campaign performance across social channels to reveal the entire path-to-purchase.
Can social advertising change behaviors?
The brand was able to understand the relative performance of key social platforms across the entire customer journey including search, site visitation, and shopping behavior. This full-funnel visibility allowed the brand to unlock insights to optimize media spend and sharpen their marketing strategy.
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