CTV & A Cup of Joe
Top streaming platform creates buzz for well-known coffee retailer
- How adding behavioral measurement to your brand lift can uncover true impact
- New techniques for CTV measurement
- How to be on the consumer's side and still get the data you need
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How to lift awareness for a brand everyone knows?
For a household retailer that has nearly 100% awareness, it can be hard to prove the value of advertising. Moving the needle requires smart, addressable advertising to reach refined consumer targets in premium video platforms like OTT, but OTT has been a notoriously difficult medium to measure.
What Our Customers Are Saying
“As we all know, moving the metrics needle for awareness and traditional brand measures for such a well-known brand is next to impossible. But when you look at lift measures from actual behavioral data, the study showed the campaign did exactly what it was designed to do. Had we relied only on attitudinal metrics, it would be easy to conclude the campaign had not worked, when it was actually very successful — a true eye opener!”