CASE STUDY

No More Using the S-word. Silos.

How an agency illuminated strong media impact for a top tech client

What You'll Get

  • Learn how they paired premium TV with lower-CPM digital ads to drive impact without breaking the budget.
  • See at what part of the funnel social media improves TV outcomes.
  • Identify the incremental impact of platforms and publishers to inform future media mix planning.

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Learn how they paired premium TV with lower-CPM digital ads to drive impact without breaking the budget

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See at what part of the funnel social media improves TV outcomes

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Identify the incremental impact of platforms and publishers to inform future media mix planning

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Don't Optimize in the Dark

This agency had run brand lift studies with nearly every provider and still had significant measurement gaps in their cross-platform campaigns. When a consumer tech client wanted to prove KPIs up and down the funnel, we helped them find the right medium for every impact goal - with a single-source approach that meant they could put the days of merging various data sets and methodologies behind them.

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Match Media to Impact

This complete view helped the agency show how each ad medium played a distinct role in generating significant lifts across nearly every KPI. This proved the value of advertising across online, TV and social platforms.