No More Using the S-word. Silos.
How an agency illuminated strong media impact for a top tech client
What You'll Get
- Learn how they paired premium TV with lower-CPM digital ads to drive impact without breaking the budget.
- See at what part of the funnel social media improves TV outcomes.
- Identify the incremental impact of platforms and publishers to inform future media mix planning.
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Don't Optimize in the Dark
This agency had run brand lift studies with nearly every provider and still had significant measurement gaps in their cross-platform campaigns. When a consumer tech client wanted to prove KPIs up and down the funnel, we helped them find the right medium for every impact goal - with a single-source approach that meant they could put the days of merging various data sets and methodologies behind them.
Match Media to Impact
This complete view helped the agency show how each ad medium played a distinct role in generating significant lifts across nearly every KPI. This proved the value of advertising across online, TV and social platforms.