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Learn
Learn how they paired premium TV with cost-efficient digital ads to drive impact without breaking the budget.
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See
See which KPIs were impacted most by social media ads.
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Identify
Identify the incremental impact of platforms and publishers to optimize future cross-media planning.
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BREAK THROUGH MEASUREMENT SILOS
A leading ad agency conducted numerous brand lift studies with various partners, yet faced significant gaps in understanding the impact of advertising across various platforms in the media plan of their technology client. So, they partnered with DISQO for complete cross-media insights.
MATCH MEDIA TO IMPACT
Equipped with a holistic view of campaign effectiveness, the agency isolated the unique role each channel played in achieving significant lifts across nearly every KPI. The results underscored the merit of advertising across digital, TV, and social platforms.