Agency Unlocks Complete Cross-Media Ad Effectiveness
How an agency illuminated strong media impact for a top tech brand
Download our case study to learn how cross-media campaigns drove significant lifts in awareness, perceptions, and behaviors.
BREAK THROUGH MEASUREMENT SILOS
A leading ad agency conducted numerous brand lift studies with various partners, yet faced significant gaps in understanding the impact of advertising across various platforms in the media plan of their technology client. So, they partnered with DISQO for complete cross-media insights.
MATCH MEDIA TO IMPACT
Equipped with a holistic view of campaign effectiveness, the agency isolated the unique role each channel played in achieving significant lifts across nearly every KPI. The results underscored the merit of advertising across digital, TV, and social platforms.