How Chipotle’s Roblox experience drove purchase journey outcomes lift
Unlock consumer insights about the outcomes lift of immersive metaverse experiences
Download our case study to learn how immersive gaming experiences translate to off-platform success.
Proving the impact of metaverse brand experiences
In 5-10 years, a significant portion of the US population may become regular metaverse users, providing a great opportunity to connect with highly engaged consumers. Chipotle and other brands are already using Roblox, the largest immersive VR platform, to create innovative brand experiences. Learn how Roblox used DISQO Outcomes Lift to assess the impact of time spent in Chipotle's Roblox experience on desired off-platform behaviors.
Going beyond traditional measurement
Roblox partnered with DISQO to understand customer behavior, touchpoints, and outcomes from time spent with brands on its platform. With behavioral outcomes data from DISQO, Roblox showcased the impact of creating authentic, immersive experiences, integrations, and Marketplace items on their platform. Brands like Chipotle correlated their Roblox experiences and off-platform success.