Overview
A leading global pharmaceutical brand wanted to strengthen its position in a crowded market and prove which media investments truly drove impact across the funnel. To do this, it partnered with DISQO and added cross-platform Brand Lift and Outcomes Lift to its analytics stack, enabling faster optimization and more confident decisions.
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Challenge
Without direct online purchase data, pharma brands can’t see true campaign impact, and disconnected tools leave teams guessing which digital tactics actually work.
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Solution
The brand partnered with DISQO to use cross-platform Brand Lift and Outcomes Lift, tying verified ad exposure across channels to real changes in brand perception and digital behavior at the person level.
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Impact
The campaign outperformed DISQO norms across awareness, intent, and behavior, and uncovered a key audience that first needed category education before brand-specific messaging.
In their own words
"DISQO has become a trusted partner for our team. Their measurement gives us clear visibility into how our campaigns are performing across brand and behavioral outcomes. We have greater confidence in our media investments and stronger alignment across teams because we are working from the same set of evidence. The insights help us make faster decisions and continuously improve performance. That level of partnership and clarity adds real value to our business."
Sr. Director, Digital Analytics