Party City tests new product with DISQO

The retailer saved months of product development resources using the DISQO CX platform.

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Icon_Indigo_Concept Testing


Party City needed to test and validate a new product concept before investing in development.



Using DISQO Experience Suite, the retailer ran custom tests to hear from their target audience quickly. 


Eliminating assumptions and cultivating co-innovation between the company and their customers.
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Development resources saved

Party City ran a series of custom tests from concept testing to pre-launch optimization, ensuring resources were being spent building the right product experience.

Test and validate CX decisions without assumptions

As a champion of retail innovation, Party City continuously embraces digital transformation. The DISQO CX platform allowed the retailer to throw out assumptions and quickly gather critical consumer insights to build exciting and impactful experiences.