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Challenge
Party City needed to test and validate a new product concept before investing in development.
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Solution
Using DISQO Experience Suite, the retailer ran custom tests to hear from their target audience quickly.
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Impact
Eliminating assumptions and cultivating co-innovation between the company and their customers.
Development resources saved
Party City ran a series of custom tests from concept testing to pre-launch optimization, ensuring resources were being spent building the right product experience.
Test and validate CX decisions without assumptions
As a champion of retail innovation, Party City continuously embraces digital transformation. The DISQO CX platform allowed the retailer to throw out assumptions and quickly gather critical consumer insights to build exciting and impactful experiences.