---
title: Party City tests new product concept using DISQO | Case Study
description: The retailer saved months of product development resources using the DISQO CX platform to eliminate assumptions and connect with their customers.
image: https://go.disqo.com/hubfs/2023%20Case%20Studies/2023%20Party%20City%20Case%20Study/Party%20City_Email_General_Header_640x300.png
---

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## CASE STUDY

# Party City tests new product with DISQO

##### The retailer saved months of product development resources using the DISQO CX platform.

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![Icon_Indigo_Concept Testing](https://go.disqo.com/hs-fs/hubfs/0_DISQO%20Icons%20(New%202023)/Indigo%20Icons/Icon_Indigo_Concept%20Testing.png?width=500&height=500&name=Icon_Indigo_Concept%20Testing.png)

#### Challenge

Party City needed to test and validate a new product concept before investing in development.

![Icon_Indigo_Test](https://go.disqo.com/hs-fs/hubfs/0_DISQO%20Icons%20(New%202023)/Indigo%20Icons/Icon_Indigo_Test.png?width=500&height=500&name=Icon_Indigo_Test.png)

#### Solution

 Using DISQO Experience Suite, the retailer ran custom tests to hear from their target audience quickly. 

![Icon_Indigo_Social](https://go.disqo.com/hs-fs/hubfs/0_DISQO%20Icons%20(New%202023)/Indigo%20Icons/Icon_Indigo_Social.png?width=500&height=500&name=Icon_Indigo_Social.png)

#### Impact

 Eliminating assumptions and cultivating co-innovation between the company and their customers.

![](https://go.disqo.com/hubfs/raw_assets/public/DISQO_Apr_2023/assets/images/none.png)

![Party City_Web_HS LP_800x800](https://go.disqo.com/hs-fs/hubfs/2023%20Case%20Studies/2023%20Party%20City%20Case%20Study/Party%20City_Web_HS%20LP_800x800.png?width=800&height=800&name=Party%20City_Web_HS%20LP_800x800.png)

 

## Development resources saved

Party City ran a series of custom tests from concept testing to pre-launch optimization, ensuring resources were being spent building the right product experience.

## Test and validate CX decisions without assumptions

As a champion of retail innovation, Party City continuously embraces digital transformation. The DISQO CX platform allowed the retailer to throw out assumptions and quickly gather critical consumer insights to build exciting and impactful experiences.

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