Overview
Nature’s Bakery partnered with Kargo and DISQO to break through digital clutter and reach high-value audiences. Their media strategy combined precision targeting with person-level measurement, delivering a clear view of how ads influenced brand outcomes from awareness to engagement.
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Challenge
Nature’s Bakery needed to expand awareness and prove media effectiveness in a crowded snack category where digital attention is fleeting. They sought to understand which tactics worked, for whom, and why.
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Solution
Kargo delivered a high-impact, cross-screen media strategy while DISQO provided person-level measurement, revealing how specific placements influenced consumer perceptions and actions across the funnel.
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Impact
The campaign delivered outsized lifts: +7 points in awareness, +12 in favorability, and 3x higher branded site visits. Strategic frequency and premium formats drove measurable results that outperformed category norms.
Smarter strategies, real results
Nature’s Bakery showed what’s possible when media, creative, and measurement are aligned. With Apollo Partners guiding strategy and Kargo focused on high-attention formats, the team turned digital attention into brand impact and grew relevance with key audiences.
Ad effectiveness measurement baked by DISQO’s insights
This campaign went beyond reach. With DISQO’s person-level measurement, Nature’s Bakery and Kargo uncovered how effectively the campaign shaped sentiment and brand salience. Every decision was grounded in insights from real people, helping future campaigns perform even better.