Brand & Outcomes Lift Benchmarks: 1Q23

The only full-funnel normative benchmarks for ad effectiveness



Compare brand and outcome lift results to the industry

With DISQO’s unique ability to connect attitudinal and behavioral outcomes, we provide the only full-funnel normative benchmarks for ad effectiveness. See the typical impact of an ad campaign on brand lift (awareness, favorability, purchase intent) and outcomes lift (site visitation, search, e-commerce). Compare your ads’ performance across industry verticals and advertising channels.

Keep your insights fresh with updated benchmarks

Consumer habits change continuously; our quarterly update, with data from the most recent 18 months, keeps you current in benchmarking your performance.  See benchmarks across 4 distinct business / sales cycles and 11 major industries to know what ‘good’ ads look like today. DISQO’s normative database (675% growth in the last 18 months) is rapidly becoming the go-to for top brands.

DISQO__Light_BulbStay up-to-date with the latest full-funnel normative benchmark data on brand lift AND outcomes lift


Explore how categories and industries differ across 17 distinct benchmarks


DISQO__GrowthCompare benchmarks for social media against other channels to see how social ads and channels stack up

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Keep a constant pulse on where your campaigns stand relative to the industry