DISQO's Top Takeaways

Insights to connect with consumers in meaningful, measurable ways.

Download to explore this year's key takeaways that are poised to continue driving change in 2025.

2024

Convergence

Bridging brand-building and performance marketing to drive immediate results and lasting brand equity.

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Trust

Leveraging authentic, inclusive, and privacy-conscious experiences to build lasting loyalty.

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Adaptability

Employing holistic measurement and agile strategies to enhance the entire consumer journey.

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Convergence

The gap between brand-building and performance marketing is closing, with integrated, cross-channel strategies proving vital for driving both immediate outcomes and long-term brand equity.

The brand-performance connection will continue to grow

Marketers can convert attention into action by aligning campaigns with generational media preferences and loyalty drivers, building deeper engagement and lasting brand recall.

Bar chart showing a breakdown of platforms where generations saw an ad that prompted them to buy a product

Trust

Building trust and loyalty hinges on authenticity, inclusivity, and privacy-conscious practices delivered seamlessly across social and other key touchpoints.

Enhancing brand trust through authentic inclusivity

Authenticity and inclusivity should extend beyond surface gestures, with audiences favoring brands that consistently demonstrate allyship. Earning loyalty requires more than messaging—it demands genuine, year-round action.

Adaptability

Success will come from holistic ad measurement and iterative adaptability, enabling marketers to optimize every interaction across platforms and the entire consumer journey.

Personalized ad experiences win big through interactivity

Turning viewers into buyers starts with measuring the customer journey and delivering personalized ads during key moments, like live sports. Interactive formats like QR codes transform traditional ads into experiences that surprise and delight.