During this webinar, you will:
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Learn
Learn why agile research is an invaluable approach for organizations looking to increase impact and outcomes with their customers.
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Hear
Hear how Best Egg garners rapid feedback from a highly targeted audience to inform critical business decisions and drive desired results.
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Understand
Understand best practices for applying data-driven insights across your entire value chain, from product development to marketing, based on your unique success metrics.
Building high-impact customer experiences
In today's rapidly changing market, relying on gut feelings and guesswork is no longer an effective strategy for brands. Consumer preferences and behaviors constantly evolve, and customer expectations are at an all-time high, so a customer-centric approach is essential. Best Egg sets the standard for innovative, customer-focused decision-making, replacing assumptions and quick failures with in-depth consumer insights that keep the customer at the core of every business decision.
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KATIE HANSON
VP, Innovation, Strategy and New Product Development
Katie joined Best Egg in March 2022 and is bringing her passion for using data and design thinking methodologies to uncover insights to foster innovation and deliver industry-leading technology solutions. Previously Katie led innovation, transformation vision, strategy, and roadmap for Benefitfocus’ flagship product BENEFITFOCUS® Marketplace and the Employer Product Portfolio. As a consumer experience thought leader and innovation catalyst, she brings 20+ years of experience leading cross-functional teams at market-leading companies.
Roddy Knowles
Product Evangelist
Roddy is DISQO’s Product Evangelist and helps clients leverage DISQO’s product suite so they keep customers at the center of all business decisions impacting customer experience. He is a frequent speaker, award-winning author, and a champion of research innovation and best practices. An industry veteran, he actively supports the research community as an Insights Association IPC Laureate and board member at Market Research Institute International.