Human Intel on Artificial Intelligence

Understand what consumer sentiment says about applying generative AI.

Download our report to use insights from the DISQO CX platform and deliver the best customer experience.

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Discover consumer awareness and current usage of generative AI.


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Explore consumer attitudes toward generative AI in various contexts.

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Understand how much consumers trust artificial intelligence-generated content vs. human-generated alternatives.



Manage the risk vs. reward

Businesses excited to dive into consumer-facing AI efforts must understand new technologies' potential risks and rewards. DISQO surveyed a nationally representative set of US consumers about their perceptions of generative AI.

Apply generative AI in practical ways

In a rapidly-changing AI landscape, understand whether consumers generally trust AI-generated content and which attributes get consumers most concerned or excited.