ON-DEMAND WEBINAR

What’s Changing in Sports Advertising

Why sports marketers need to embrace cross-platform campaigns to connect with fans on a deeper level

Watch now to hear how industry leaders from Fubo, Causal IQ, and DISQO adapt to new trends.

Fill out the form to access the recording

During this webinar, you will:

Cross-platform strategies

Learn

Learn how to create seamless viewer experiences across multiple devices.

optimize data

Discover

Discover effective strategies for leveraging data to optimize ad placements.

viewer engagement success

Gain

Gain strategies for maintaining viewer engagement and measuring success.

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Championing cross-platform campaigns

Sports advertising is undergoing significant changes with the rise of interactive ads and the growing significance of CTV. To stay ahead, marketers must embrace these changes by creating cross-platform campaigns that connect with fans on a deeper level.

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Our Speakers
Dina Roman

Dina M. Roman

SVP, Global Advertising Sales & Operations, Fubo

Dina M. Roman is senior vice president, global advertising sales & operations of Fubo, the live TV streaming platform whose global mission is to aggregate the best in TV, including premium sports, news and entertainment content, through a single app. As head of ad sales, she oversees Fubo’s global sales and ad sales marketing strategy, ad operations and expanded sales team.

Stephen Jepson

Stephen Jepson

President of Media Effectiveness, DISQO

Stephen is a thought leader in ad measurement, providing high-quality and creative solutions to customers who need to understand the impact of their campaign investments. As President of Media Effectiveness, Stephen leads the deployment of DISQO Brand solutions, delivering through our Brand and Outcomes Lift products.

Jen Laing

Jennifer Laing

Senior Vice President, Operations, Causal IQ

Jennifer Laing serves as Causal IQ’s Senior Vice President of Operations. With 20 years of experience in the digital media space working for companies like ValueClick Media, Connexity, and Hitwise, Jennifer is an industry veteran. She has been involved in the programmatic space since its infancy, gaining extensive knowledge in what it takes to build a successful campaign strategy and deliver on it.

Megan Pugh

Megan Pugh

Creative Director, DISQO

Megan Pugh is the Creative Director at DISQO, where she leads creative strategy and brand visual storytelling. Most recently she spearheaded the rebrand of the organization driving industry disruption and enhancing brand equity & growth. With a robust 14-year career in Marketing and a M.A. in Communication, her experience spans various sectors including marketing agencies, tourism, DEI, and education.