ON-DEMAND WEBINAR

An Insider’s Approach to Measuring Ad Effectiveness

Conquering complexity in the siloed and fragmented media landscape.

Watch this discussion to hear from Mindshare, Haworth Media & Marketing, and DISQO about thriving in the “messy middle.”

Fill out the form to access the recording

During this webinar, you will:

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Learn

Learn how to leverage identity for accurate targeting, personalization, and measurement.

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Discover

Discover how to connect the dots across silos to optimize media investments.

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Understand

Understand how to show full-funnel campaign impact, from brand lift to business outcomes.

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Master complexity and maximize ad effectiveness

Media agencies excel by navigating their clients' complexities, and measurement is a daily summit. The rapid evolution of ad formats in CTV, gaming, and social media, combined with the surge in retail media, makes the media landscape more challenging than ever. In this fast-paced environment, delivering ad effectiveness is crucial.

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Our Speakers

John Shuck

John Shuck

Director of Business Intelligence, Mindshare

John spearheads data-driven strategies for Mindhsare's clients. Previously, he held data and analytics roles at VaynerMedia and Carat.

Marnie Wirth

Marnie Wirth

VP, Insights & Measurement Strategy, Haworth Marketing & Media

Marnie uncovers new opportunities, answers critical questions, and drives measurable business and brand results for clients like Walmart, Dick's Sporting Goods and White Claw.

Stephen Jepson

Stephen Jepson

President of Media Effectiveness, DISQO

Stephen leads DISQO's brand lift and outcomes lift products, working with brands, agencies and publishers on cross-platform campaign effectiveness measurement.