ON-DEMAND WEBINAR
The 2025 Consumer Trends Report
How experts are approaching advertising and measurement in the new year.
Watch now to hear industry leaders from My Code, Ovative, and DISQO discuss advertising strategies for the coming year.
During this webinar, you will:
Learn
Learn strategies for brands to stay ahead of a continuously changing environment.
Discover
Discover how election outcomes might influence spending behaviors.
Gain
Gain tactics for capturing consumers' hearts, minds, and wallets amid change.
New insights to improve every brand experience
Our consumer trends report offers key insights into shifting consumer behavior, highlighting evolving purchase paths and the rising significance of brand experience to help you stay competitive.
David Iudica
General Manager, Research and Insights, My Code
David has extensive experience building impactful insights, marketing, and strategy teams. Prior to joining My Code, he held leadership positions at Meta, Turner, Yahoo, MTV Networks, and Major League Baseball.
Sean Adams
Senior VP of Ad Measurement, DISQO
In his current role, Sean drives client growth through customer insights and digital behavior analytics. Previously, he held leadership roles at GumGum, Roku, Amobee, The Trade Desk, and Google, where he developed expertise in cross-functional team leadership, global sales, and ad measurement solutions.
Jenna Irwin
Director of Measurement Solutions, Ovative Group
Jenna leads clients on their journey toward enterprise impact and growth by unlocking the full measurement potential of Ovative's EMRge Modern MMM+ technology. She also focuses on developing new capabilities to better measure the impact of brand media on clients' brand health and long-term financials.
Stacy Perrus
Director of Brand and Communications, DISQO
Stacy Perrus joined DISQO in 2021 and leads the company’s Brand and Communications team, focusing on growing marketplace awareness and adoption of the company’s experience platform, which helps clients better understand their audiences and measure their advertising effectiveness across all platforms and the full-marketing funnel. With over 20 years of experience in marketing and communications for the media and advertising industry, she has stewarded brand reputation for some of the industry’s leading organizations, including Nielsen, Arbitron, and the National Association of Broadcasters.