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Discover
Discover how data fragmentation, the deprecation of third-party cookies, and siloed platforms impact programmatic measurement.
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Understand
Understand the importance of better data integration, privacy-first measurement strategies, and innovative AI-driven tools.
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Learn
Learn how brands and agencies adapt their approaches to improve ROI and performance tracking.
Empowering better programmatic measurement
Programmatic advertising’s potential is immense, but the path forward demands collaboration and innovation. This report explores why unified measurement frameworks, identity-based solutions, and cross-platform capabilities are essential for success. Programmatic advertisers who act now to optimize their measurement strategies will be equipped to deliver impactful campaigns while securing a competitive edge.
Uniting expertise to deliver powerful insights
DISQO and AdExchanger, leaders in advertising effectiveness insights and strategy, conducted this comprehensive study. With DISQO utilizing our trusted, cross-media insights platform and AdExchanger’s deep expertise in ad technology, the study provides unparalleled clarity into the measurement challenges and opportunities facing today’s marketers.