---
title: The State of Programmatic Measurement | Solve Measurement Challenges
description: Discover how to enhance programmatic advertising ROI with unified measurement, cross-platform insights, and identity-based solutions.
image: https://go.disqo.com/hubfs/2025-DISQO-CAMPAIGNS/State-Of-Programmatic/Report/The%20State%20of%20Programmatic_Email.jpg
---

[![DISQO Logo White](https://go.disqo.com/hubfs/DISQO%20RGB%20Logo%20White.svg) ](https://www.disqo.com)

## REPORT

# The State of Programmatic Measurement

### How top brands and agencies are solving programmatic advertising measurement challenges

Download to understand how 168 brand and agency executives navigate programmatic advertising measurement.

Fill out the form to download

![Icon_Siloed_platforms](https://go.disqo.com/hs-fs/hubfs/0_DISQO%20Icons%20(New%202023)/Indigo%20Icons/Icon_Indigo_Silo%20Free.png?width=500&height=500&name=Icon_Indigo_Silo%20Free.png)

#### Discover

Discover how data fragmentation, the deprecation of third-party cookies, and siloed platforms impact programmatic measurement.

![Icon_data_integration](https://go.disqo.com/hs-fs/hubfs/0_DISQO%20Icons%20(New%202023)/Indigo%20Icons/Icon_Indigo_API.png?width=500&height=500&name=Icon_Indigo_API.png)

#### Understand

Understand the importance of better data integration, privacy-first measurement strategies, and innovative AI-driven tools.

![icon_improve_tracking](https://go.disqo.com/hs-fs/hubfs/0_DISQO%20Icons%20(New%202023)/Indigo%20Icons/Icon_Indigo_Every%20Outcome.png?width=500&height=500&name=Icon_Indigo_Every%20Outcome.png)

#### Learn

Learn how brands and agencies adapt their approaches to improve ROI and performance tracking.

![](https://go.disqo.com/hubfs/raw_assets/public/DISQO_Apr_2023/assets/images/none.png)

![The State of Programmatic_Hubspot](https://go.disqo.com/hs-fs/hubfs/2025-DISQO-CAMPAIGNS/State-Of-Programmatic/Report/The%20State%20of%20Programmatic_Hubspot.jpg?width=800&height=800&name=The%20State%20of%20Programmatic_Hubspot.jpg)

 

## Empowering better programmatic measurement

Programmatic advertising’s potential is immense, but the path forward demands collaboration and innovation. This report explores why unified measurement frameworks, identity-based solutions, and cross-platform capabilities are essential for success. Programmatic advertisers who act now to optimize their measurement strategies will be equipped to deliver impactful campaigns while securing a competitive edge.

## Uniting expertise to deliver powerful insights

DISQO and AdExchanger, leaders in advertising effectiveness insights and strategy, conducted this comprehensive study. With DISQO utilizing our trusted, cross-media insights platform and AdExchanger’s deep expertise in ad technology, the study provides unparalleled clarity into the measurement challenges and opportunities facing today’s marketers.

[ Download ](https://go.disqo.com/adexchanger-state-of-programmatic-measurement#form)

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