ON-DEMAND WEBINAR

2024 holiday shopping and advertising trends you need to know

How marketers need to get creative to reach customers this holiday season and break through the noise.

Watch now to hear how industry leaders from Spark Foundry, Vevo, and DISQO adapt to new trends.

Fill out the form to access the recording

During this webinar, you will:

Learn

Learn When marketers need to adjust their holiday strategies to meet an earlier shopping season.

Discover

Discover what drives engagement during the holidays and which consumer groups to watch.

Understand

Understand how publishers are evolving strategies to keep audiences engaged and measure success this season.

DISQO x AdAge Webinar: Holiday Shopping & Advertising Trends

Unwrap holiday shopping and advertising trends

Holiday shopping looks a lot different this year, and with consumers making decisions earlier than ever, staying ahead of the game is more important. Are your strategies ready for the shift? Learn how shopping behaviors are shifting and what tactics are moving the needle on consumer engagement this year.

Watch Now!

Caitlyn (Wilber) Gordon

VP of Analytics, Spark Foundry

Caitlyn (Wilber) Gordon is the Vice President of Data and Analytics at Spark Foundry, where she leverages over a decade of expertise to help advertisers and marketers assess the impact of their media strategies. With a deep knowledge of research resources and media measurement, Caitlyn has previously honed her skills at OMD and Nielsen. A proud graduate of Indiana University, Caitlyn combines her professional acumen with her fulfilling personal life, where she balances the joys of raising a toddler and a one-year-old with her passion for fitness and travel (when she can squeeze it in).

Stephen Jepson

President of Media Effectiveness, DISQO

Stephen is a thought leader in ad measurement, providing high-quality and creative solutions to customers who need to understand the impact of their campaign investments. As President of Media Effectiveness, Stephen leads the deployment of DISQO Brand solutions, delivering innovative media measurement and ad effectiveness measurement through our Brand and Outcomes Lift products, working with a growing array of client categories to improve advertising performance.

Melissa Sofo

VP of U.S. Sales, Vevo

As VP of U.S. Sales for Vevo, Melissa Sofo leads the network's direct sales team in the U.S., focusing on CTV strategy, partnerships, and revenue. Melissa is a media industry leader in linear and digital advertising, experienced in leveraging a large portfolio of media properties, data-driven audiences, the streaming ecosystem, and branded content deals to address changing consumer behaviors and technology shifts in the marketplace. Prior to Vevo, Melissa held sales roles at Warner Bros. Discovery, WarnerMedia, and Turner.

Stacy Perrus

Director of Brand and Communications, DISQO

Stacy Perrus joined DISQO in 2021 and leads the company’s Brand and Communications team, focusing on growing marketplace awareness and adoption of the company’s experience platform, which helps clients better understand their audiences and measure their advertising effectiveness across all platforms and the full-marketing funnel. With over 20 years of experience in marketing and communications for the media and advertising industry, she has stewarded brand reputation for some of the industry’s leading organizations, including Nielsen, Arbitron, and the National Association of Broadcasters.