ON-DEMAND WEBINAR

The Cookie is Staying: What Do Agency Leaders Think?

Why cookieless ad measurement still matters

Watch now to hear how industry leaders think about targeting, personalization, and cross-platform campaigns with a cookieless approach.

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During this webinar, you will:

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Learn

Learn how agencies measure ad effectiveness and why cookieless approaches remain important.

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Discover

Discover the role cohesive messaging plays in boosting key brand and performance metrics for cross-platform campaigns.

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Understand

Understand where the future of ad measurement is headed and how the industry is adapting to evolving consumer preferences.

AdAge Webinar: The Cookie is Staying

 

Cookieless ad measurement still matters

EssenceMediacom’s Katherine Lundeen; Havas Media’s Katie Kieft; and DISQO’s Stephen Jepson discuss how the industry should approach targeting, personalization, and cross-platform campaigns with identity-based solutions even after Google’s latest announcement.

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Our Speakers
Katie Kieft

Katie Kieft

Director of Analytics, Havas Media

Katie Kieft is the Director of Analytics at Havas Media Network. With over a decade of experience in digital media and marketing, she leads a team of analytics experts. Her focus is on driving data-driven strategies and insights to optimize media performance and deliver measurable business results for clients.

Kathleen Lunden

Katherine Lundeen

Director, Analytics at Mediacom

Katherine Lundeen brings over 18 years of experience in bridging the gap between marketing, sales, and IT groups and in developing strong client relationships. At Mediacom, Katherine has developed goal-to-KPI mapping and insights reporting to optimize full-funnel marketing activities both online and offline.

Stephen Jepson

Stephen Jepson

President of Media Effectiveness, DISQO

Stephen is a thought leader in ad measurement, providing high-quality and creative solutions to customers who need to understand the impact of their campaign investments. As President of Media Effectiveness, Stephen leads the deployment of DISQO Brand solutions, delivering through our Brand and Outcomes Lift products.