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Explore
Explore the latest ad effectiveness standards, featuring 17 key lift metrics spanning awareness, consideration, and consumer action.
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Discover
Discover performance insights from over 1,650 campaigns, offering data-driven guidance to help marketers optimize strategies.
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Compare
Compare your ad performance across four product categories and 20 industries to find opportunities for growth.
Compare your ad effectiveness to the industry at large or your category.
With DISQO’s unique ability to connect attitudinal and behavioral outcomes, we provide the only full-funnel normative benchmarks for ad effectiveness. See the incremental impact of an ad campaign on brand lift metrics (like awareness, favorability, and purchase intent) and outcomes lift metrics (like site visits, search, and e-commerce). Compare your ad performance across industry verticals and advertising channels.
Stay current with updated benchmarks
Our benchmarks are continuously refreshed to reflect shifts in consumer behavior. This year's update spans data from 1,650 campaigns across four product categories and 20 industries, ensuring your ad performance insights remain relevant and accurate. DISQO’s normative database is rapidly becoming the go-to for top brands.