Ad Council receives $407M in donated media in record time

The Ad Council has a longstanding history of responding in times of need – dating back to World War II and recruiting women into the workforce. During the COVID-19 pandemic, they were tasked with informing the American public about steps needed to protect themselves and loved ones from the virus.

Using Feedback Loop’s agile research platform, Ad Council received feedback from adult Americans of various ages and backgrounds, in a fraction of the time it typically takes. By adopting an agile mindset and process to execute a rapid response effort, they delivered life-saving messages to the American public.